The Bellwether brand mark conveys;
Our brand represents that housing opens a door to opportunity. The Bellwether style is modern and polished, yet with warmth that can remind residents of a positive home environment.
The Bellwether identity is made up of the brandmark and logotype (logo, or "signature”). The primary format is vertical, with an alternative horizontal layout, and tiny logos are available for small print or digital uses. The brandmark should always be used along with or adjacent to the logotype. Use of these marks is restricted to official Bellwether business representation.
Small Sizes / Icons
Warm Gray 1